Manufacturing · Saudi Arabia
Anonymised engagement
A Foshan caster maker lands its first Saudi distributor
Industrial components manufacturer (Foshan, CN)
A mid-sized caster and wheel maker had three years of trade-show leads from Riyadh and Jeddah, but every deal stalled at contract stage: buyers wanted a local entity, an Arabic warranty, and evidence the factory could hold tolerances.
- Week 1–2 — screened 4 candidates, rejected 2 on litigation exposure
- Week 3–6 — contract negotiated in EN and AR, payment terms secured
- Week 7–11 — registration dossier filed, warranty procedure live
Outcome First purchase order released 11 weeks after kickoff, with the distributor carrying the warranty liability in-market rather than the manufacturer.
- 4 → 1 candidates vetted to appointed
- 11 wks kickoff to first PO
- 0 disputes in year one